How It Works

Four simple steps to track competitor prices, new products, and discontinued items—built for furniture.

1. Add Competitors

Select the websites you want to track. If a site isn’t listed, request it and we’ll add it.

  • Retailers, brands, or marketplaces
  • Validated furniture ranges for each supported competitor
  • De-duplicate by SKU/URL automatically

Not sure where to start? See how to prioritise competitors and categories.

Add competitors dropdown example
2. Set Preferences

Choose which detected changes you want to be notified about and how you want to receive updates.

  • Price changes (up/down)
  • New products & collections
  • Discontinued / removed items
Email frequency settings
3. Get Updates

See a clean activity feed and email summaries with the signals that matter.

  • Price rise/drop with old ↔ new
  • New SKUs with specs & images
  • Retirements with last-seen date
Alert list example
4. Take Action

Turn signals into decisions across teams.

  • Pricing: protect margin without discount spirals
  • Merch & Buying: adjust assortment & floor
  • PD: spot gaps & trend directions

For a practical response framework, read how to turn competitor alerts into marketing decisions.

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